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Guiding Principles
What do you want the internet to do for you?
The answer to this question is crucial to making your website—your whole relationship with the internet—a resource to be managed rather than a drain on your existing resources. Not only will you be able to stay focussed on what actually matters, you will be able to measure the success of your investment. Check out the article below to get some ideas about what a website can do for you.
How will you know if it's doing it?
Measure the success of your investment in any number of ways. Compare the number of customers who buy or the number of people who call for directions—or for a proposal. Notice your appearance on the first page of search results for certain sets of search terms. Refine your measurements with coupons or page views in Google Analytics. How would you know if you are satisfied with the results of your internet efforts?
