Services
Planning and Consultation
Who will use your website and for what purpose? Do you even need a website to be listed in the local business directories? How will you know if you are accomplishing what you want with your web presence? What kind of domain name and hosting plan should you purchase? How much do they cost? The first stages of development answers these and many other important questions.
Functional Web Design
People who come to your website want ready answers to whatever questions they bring. What kind of information do you want to provide on the internet? How many pages do you need and in what kind of layout? Can people with handicaps use your site? Can it be easily updated in the future by other developers? Good functionality, now and in the future, incorporates several elements which I provide with every project.
High-Quality Content
People who come to your website also expect be informed, educated and entertained. Your writing should be concise, current and well-researched. It should also be easy to scan by busy people. Photographs, graphics and colors should illicit the kind of emotional response you want your business to represent. I have many years of experience writing for business and preparing graphics for presentation to the public. For businesses in the Sacramento, CA area, I can provide photography.
Promotion
There are a variety of techniques available to improve your exposure on the web. Think about how your average web user will search for what you have to offer. What keywords will they use? These words and phrases need to be included in your web content, associated with your images and incorporated correctly in the code. Nowadays, the highest ranking sites are frequently updated and they receive frequent and current back-links from reputable sites. Do you want to consider blogging to attract an audience? Or will you benefit most from updating a Facebook, LinkedIn, Google+ or Twitter presence? Each of the social media solutions serve different purposes.
Updates and Ongoing Services
In addition to blogging, another useful way to promote your organization or business is through regular e-newsletters. I can write those and help you build and maintain a mailing list. If you are using your site as a gallery of artwork or to sell products, you will need frequent updates. I can provide you with that service and/or set up a Content Management System (CMS) so that you can do it yourself.
The right web hosting plan will provide you with tools to monitor the traffic to your site. As part of your internet services team, I can use that information to keep you current on the effect your web presence is having and help you plan your next steps with up-to-date information.